gabriel argenta

new fiat doblo

Agency: AgênciaClick/Isobar

Executive Creative Director: Raphael Vasconcellos

Creative Director: Eduardo Basttiston

Art Directors: Gabriel Argenta and Diogo Valim

Copywriter: Estavam Queiroga

To show the versatility of the New Fiat Doblò, we created a website to invite people to use their imagination completing the sentence “_________ leads to__________”

Shortlist  Cannes Lions

Silver  El Ojo 2010

Bronze  FIAP 2010

Gold  Wave Festival 2010

and 12 cartoonist were responsible to draw all the answers live for 5 days at this website.