gabriel argenta

a Bath of Sensations

A bath with NIVEA provides different sensations. To demonstrate this we developed a project in Cinema 4D: two films were displayed simultaneously and each half of the movie theatre watched one of them.

And in the end, viewers had a big surprise: paper hearts fell on one half of the room and soap bubbles fell over the other. And so NIVEA bathed thousands of people with sensations.


Agency: AgĂȘnciaClick/Isobar

Executive Creative Director: Fred Saldanha

Creative Director: Juliana Constatino

Art Director: Gabriel Argenta

Copywriter: Ricardo Diniz