gabriel argenta

the sun - my bad

Agency: AgênciaClick/Isobar

Executive Creative Director: Raphael Vasconcellos

Creative Director: Juliana Constantino

Art Directors: Gabriel Argenta and Viviane Araújo

Copywriter: Ricardo Diniz

The sun sometimes let’s us down. It can be when it’s too hot or when it doesn’t even appear. In the same way NIVEA Sun put protection and tanning together, the sun wants to be friends with people again.

And the best way to do this is with an apology. So we created a music video of the My Bad song, officially released on YouTube and on the Nivea fanpage.