gabriel argenta

sun art outdoor


Agency: AgĂȘnciaClick/Isobar

Executive Creative Director: Raphael Vasconcellos

Creative Director: Juliana Constantino

Art Directors: Gabriel Argenta and Bruno Ponzini

Copywriter: Ricardo Barbosa

To promote the Nivea Sun, we created a huge art piece in Rio de Janeiro - Brazil. A billboard that is powered by the sun. It was made with a lot of special beads, that changes it colors with the UV rays.

Every time the suns came out in the sky,

the billboard gets colorful, every night, it went back to white. To make it even more interesting, we've applied Nivea Sun in some beads to create some lights in the illustration.