gabriel argenta

xperia play

In this film campaign for the new Sony Ericsson Xperia Play we decided to make fun with the gameplay of other touchscreen smartphones.

We wanted show to the guys who like to game on smartphones that they need a real joystick, something that only the new Xperia Play can offer.


Agency: AgĂȘnciaClick/Isobar

Executive Creative Director: Raphael Vasconcelos

Creative Director: Juliana Constantino

Art Directors: Gabriel Argenta and Thiago Barbieri

Copywriter: André Pinheiro